Sample report · Pro tier output

A real Pro audit, on a fictional site.

Every check, every fix instruction - exactly what you get when you run an audit on your own site. The data below is illustrative, but the format and depth are identical to a live Pro report.

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Sample audit

acme-marketing.co

complete
40 checks run24 pages crawled15 Apr 2026, 09:12Pro tier
Audit my site
Overall score

Needs work

↑ +8 vs. industry average

Most issues are in Performance - fixing the top three would lift the score above 80.

Pages audited
24
incl. /services, /case-studies
Checks run
40
all checks, every audit
Issues found
24
9 fail · 15 warn
Passed
16
of 40 total
67/ 100

AI Visibility score

How ready your site is to be read and cited by AI search engines like ChatGPT, Perplexity, and Google AI. 3 of 9 AI-visibility checks passed.

AI SummaryWhat to do this weekgenerated 09:12

Your biggest revenue risk is site speed - a 5.2s LCP is costing you rankings and conversions. Fix the hero image and render-blocking scripts first (2-3 hours of work) and you'll likely see LCP drop below 2.5s. The 3 broken links and missing H1 tags are quick wins that directly signal site quality to Google. After those, focus on Open Graph tags for your case studies - clients share these pages and poor social previews are a credibility hit.

Broken-link detection covers links found on audited pages. Links behind login or JS navigation may not be detected.
FAIL
Impact8 / 10
Broken internal links (4xx)
Critical

3 internal links return a 404 error. These waste crawl budget and hurt rankings.

AI fix instruction

Update or remove the 3 broken links above. The /services/old-branding page moved to /services/brand-strategy - update the href in your nav and any in-body mentions. The other two no longer exist; remove those links entirely or redirect them.

3 affected URLs
  • https://acme-marketing.co/services/old-branding
  • https://acme-marketing.co/team/sarah-jones
  • https://acme-marketing.co/resources/2022-guide
PASS
StatusHealthy
Missing title tag
Critical

All audited pages have a title tag.

WARN
Impact6 / 10
Duplicate title tags
Critical

4 pages share the same title tag "Acme Marketing - Home". Each page needs a unique title for Google to rank them independently.

AI fix instruction

Each of these pages needs a unique, descriptive title tag. Suggested titles: /services → "Marketing Services - Acme Marketing", /case-studies → "Client Case Studies & Results - Acme Marketing", /contact → "Contact Us - Acme Marketing", /about → "About Our Agency - Acme Marketing". Keep titles under 60 characters.

4 affected URLs
  • https://acme-marketing.co/services
  • https://acme-marketing.co/case-studies
  • https://acme-marketing.co/contact
  • https://acme-marketing.co/about
FAIL
Impact7 / 10
Missing H1
Critical

2 pages have no H1 tag. H1 is a primary ranking signal - pages without one are at a structural SEO disadvantage.

AI fix instruction

Add an H1 to both pages. For /thank-you use "Thanks for getting in touch" and for /privacy use "Privacy Policy". The H1 should reflect the page's primary topic - even utility pages benefit from a clear heading for accessibility and indexing.

2 affected URLs
  • https://acme-marketing.co/thank-you
  • https://acme-marketing.co/privacy
PASS
StatusHealthy
Multiple H1 tags
Critical

No pages have more than one H1 tag.

WARN
Impact5 / 10
Missing meta description
Critical

6 pages have no meta description. Google may auto-generate one from page content - often poorly.

AI fix instruction

Write a unique meta description for each page (150-160 characters). Lead with the value: what the page covers and why someone should click. For service pages, include the service name and a benefit. For case studies, name the client and the result (e.g. "How Fitco grew organic traffic 3× in 6 months - read the full case study.").

6 affected URLs
  • https://acme-marketing.co/services/seo
  • https://acme-marketing.co/services/paid-search
  • https://acme-marketing.co/services/content
  • https://acme-marketing.co/case-studies/fitco
  • https://acme-marketing.co/case-studies/brewhouse
  • https://acme-marketing.co/blog/q1-2024
PASS
StatusHealthy
No SSL / mixed content
Critical

Site is fully served over HTTPS with no mixed content warnings.

PASS
StatusHealthy
Robots.txt blocking pages
Critical

robots.txt is valid and not blocking any indexable pages.

WARN
Impact4 / 10
Redirect chains
Critical

3 URLs have multi-hop redirect chains (2+ redirects). Each hop adds latency and dilutes link equity.

AI fix instruction

Update each redirect to point directly to its final destination. In your Nginx or .htaccess config, change the /seo redirect to point straight to /services/seo, skipping the intermediate /services hop. Repeat for /ppc and /blog/old. This is a 3-line config change and eliminates unnecessary page load time.

3 affected URLs
  • https://acme-marketing.co/seo → /services → /services/seo (2 hops)
  • https://acme-marketing.co/ppc → /services → /services/paid-search (2 hops)
  • https://acme-marketing.co/blog/old → /blog/archive → /blog (2 hops)

Fix instructions and impact scores are AI-generated. Sample data is realistic but fictional.

FailWarnPass

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